S&S Activewear announces on Oct. 3, 2024 that it has completed its acquisition of alphabroder. The original announcement came in August of 2024.

According to a press release, completion of the transaction enables S&S and alphabroder to commence a “multi-year integration process designed to ensure the combined company continues to deliver exceptional customer service, while leveraging the strengths of both brand offerings.” At the time of writing, financial terms of the deal have not been disclosed.

S&S Activewear CEO Frank Myers will continue to lead the combined company, with support from alphabroder CEO Dan Pantano through the integration process. Currently, S&S and alphabroder plan to continue to go to market under their respective brand offerings backed by their existing distribution channels.

“Today marks the start of an exciting new chapter for our company, as we build on the unique strengths of S&S and alphabroder to enhance the customer experience, strengthen our relationships with our industry partners and continue to invest in growing our sales force and technology capabilities,” said Myers in a press statement. “Over the past few months, we have had valuable discussions with our customers and vendors that will inform the strategic direction of our company and ensure S&S is best positioned to deliver for our partners into the future. As we work to bring this combination to life, our top priority is ensuring our employees, customers and vendors continue to succeed alongside S&S.”

“We are pleased to officially join with S&S and kick off the integration process,” said Pantano. “Together, we are focused on building on our business momentum while continuing to exceed the expectations of our customers and our partners as we begin our next phase of growth as a combined company.”

According to a news article shared by ASI, S&S plans to slowly exit the apparel decorating business, a service offered by alphabroder. The expectation is that will be completed by March 2025. The companies report that hard goods decoration will remain an offering for the alphabroder brand — customers can continue to access these products and services through their existing channels.

This is an evolving story. Check back in with Apparelist for continuing updates.